FAQs

Yes. Once your agreed term is complete, the website is yours. We continue to host and support it if you’d like, but you’re never locked in unnecessarily and it can be migrated to your own hosting once your payments are all complete! That being said, we’re confident that this is a long term relationship that you’ll never want to end.

You can pay for your website in one payment for a discounted rate or we offer manageable monthly instalments, so you can spread the cost rather than paying a large upfront fee if you opt for any additional services with us.

Your website will be built with strong SEO foundations to help you rank locally. Ongoing SEO campaigns are available if you want to grow further starting at £300 per month.

We offer ongoing support packages, so content updates, new pages or improvements can be handled quickly and professionally.

Yes. We can provide a number of website management packages which helps keep your website updated and online. These include hosting and maintenance starting at £50 per month or ongoing support packages starting at £150 per month which enables us to upload content to the site and make changes to your content whenever you request it.

Yes. The majority of your patients will research your services on mobile first so your clinic website needs to be fully responsive and optimised for mobile, tablet and desktop devices.

Yes. We can integrate your existing booking system or implement one that works seamlessly for your practice. If you don’t have one set-up yet, we can advise on the best appointment booking system for you (just be mindful that this is a third party product that will incur a small subscription fee).

Absolutely. The website will present a professional look and feel that builds trust with your patients so they’re inspired to press the Book An Appointment button. We’ll also integrate any appointment booking software you already use to seamlessly integrate with your existing processes. If you don’t get any many visits to your website, we can work together on complimentary services that help grow your patient base including SEO to grow your Google rankings or Google Ads.

Yes. Every site is professionally designed around your brand, services and target patients. We’ll utilise your brand colours and integrate a look and feel that you define with us at the outset of working together. Our websites use a bespoke template on WordPress that enables you to make changes long term.

Most websites are completed within 8 weeks, depending on the size of the project and how quickly we receive your content and feedback. If you don’t have your clinic’s content, this is a bolt on service that we can provide pricing for when you choose to work with us or we can launch with content that we have and improve this over time.

The amount of emails that we send to your clients will depend on the amount of contacts you have and your exact email requirements. As a starting point we’ll usually recommend a monthly newsletter which packs a variety of different aspects into each email as well as running separate email campaigns at different points in the year depending on your requirements.

Budgets vary based on list size, campaign complexity, and frequency. Our base package costs £300 per month and covers one email newsletter per month. You can then add on additional emails on an ad-hoc basis if required. Our email automation service is a one off project priced depending on the complexity of your CRM and the amount that you require automating. We’ll always recommend our monthly maintenance alongside any email automation that we carry out to ensure we are on hand to fix any issues or make tweaks as required at the drop of a hat.

No. Like all of our services, email marketing runs on a 30-day rolling agreement. You’re free to cancel or adjust your package with one month’s notice.

Yes. We’ll always gain access to your email marketing platform which is paid for by you. This has a number of benefits for you, including full ownership of any work that we produce for you. If you decide to leave, you’ll have access to all of your own campaigns so you can pick up where we left off.

This will all depend on your existing CRM how much customisation we can add into your automations. With some platforms we can utilise APIs to integrate your automations to email software like MailChimp, whilst others will require us to set the functionality up within the platform itself. Whicher route we go down, the end result will always be the same, reduced no-shows and a more enhanced patient experience.

Our automated email service can help reduce cancellations and no-shows. We’ll craft your automated emails to prepare people for their appointments and ensure they have all of the information they need. We can also use these to reinforce your clinic’s terms and conditions so it won’t be a shock to the patient if they forfeit any refund by cancelling with an hour’s notice. We can provide all of these as part of our email automation package.

Yes, compliance is a priority. All of your campaigns will only be provided to patients who opt in to email marketing. If your email marketing uptake is low amongst your patient base then we will provide you with advice to be circulated amongst your team to encourage uptake.

Yes, we offer a separate one off package which helps you set up your patient automations. If you want us to provide you with ad hoc support to manage these automations, we can also provide you with an automation maintenance package where we regularly check functionality and repair issues free of charge.

When it comes to tracking the success of email campaigns, we ultimately want to see an uptick in patient bookings off the back of each campaign. In order to do this, we may have to create specific landing pages on your website which enable us to monitor success better. If the end goal of an email is not to inspire direct bookings we’ll monitor opens, clicks and engagement to ensure that the emails are hitting the right tone and to enable us to learn for future campaigns.

Absolutely. All of our campaigns include professional design, exciting written copy, and clear call to actions. We’ll work closely with you to ensure each email aligns with your clinic’s tone of voice and objectives. We’ll then of course schedule and send it using the email platform of your choice.

Yes. If your current database is small, we can provide strategies to grow it, including website lead magnets to social media sign-ups and patient referral programs. The quality of your list is just as important as its size, so we focus on building it the right way. If you opt for other channels with Clinica Digital we can also make it a campaign KPI to grow your patient list through a variety of initiatives.

Budgets vary depending on the size of your clinic and the level of activity you want to run. We’ll only ever recommend a budget if we believe we can generate a clear return on it. In practice, most clinics we work with start on our entry package at £400 per month, which covers regular content creation and posting. From there, we can scale up depending on whether you’d like more frequent posts, video production, or paid campaigns. Our focus is always on making sure your investment brings in more value than it costs.

No, we don’t lock clients into long-term contracts. All of our agreements work on a monthly rolling basis, giving you full flexibility. If you decide the service isn’t right for your clinic, all we ask for is one month’s notice. This way, you can test our approach without risk, and if you’re happy with the results (as most of our clients are), you’re free to continue for as long as you wish.

We understand the importance of compliance in healthcare marketing. For paid campaigns, we make sure all content follows Google and Meta’s strict advertising policies to avoid disapprovals or penalties. Organic content offers a little more flexibility, but there are still rules around claims and sensitive conditions. We’ll ensure everything we create stays within platform guidelines while still being engaging and informative for your audience. This way, you can be confident your content is both effective and fully compliant.

Reviews and direct messages are best managed by your internal team, as they often require a quick and personal response that only you can provide. However, we don’t leave you on your own. As part of your campaign, we’ll give you practical recommendations, tools, and response strategies to make handling reviews and messages easier. We’ll also share our clinic-specific best practice guide at the start of your campaign and continue to support you during check-ins to make sure your patient interactions stay positive and professional.

For most clinics, Instagram and Facebook deliver the strongest results, as these are the platforms people turn to when researching treatments or checking out local providers. That said, we don’t take a one-size-fits-all approach. For some clinics, platforms like LinkedIn or TikTok may be worth exploring, depending on your services and patient base. During our initial consultation, we’ll advise you on the right platforms for your clinic so your time and budget are focused where they’ll make the biggest impact.

Yes, but we approach follower growth in a sustainable way. Our focus is on producing consistent, valuable content that attracts genuine patients rather than chasing vanity metrics. Alongside this, we’ll share easy, low-effort strategies your team can use to steadily increase your following alongside your campaign. These might include encouraging patients to engage with your content, using specific community hashtags, or running light-touch promotions. All of this will be covered in your regular strategy sessions so your growth feels steady and authentic.

Social media success can be measured by several metrics, the most common are: – 

• Reach – how many people have seen your social media posts
• Engagement – how many likes, comments and interactions you’ve had
• Page visits – how many people are visiting your social media pages each month
• Clicks – how many people are clicking your social media posts to either visit your page or your website

This will give us a solid picture of how effective your social media content is so you can fairly assess how well it’s supporting the growth of your business.

All of our packages include custom graphics designed to match your clinic’s brand and support your social content. If you’d also like video content, we offer two options: we can produce the videos for you at an additional cost, or we can provide consultancy to guide your team on creating effective videos in-house. That way, you’ll know exactly what kind of content will perform well on each platform. When we present your package options, we’ll make it clear what’s included so there are no surprises.

Yes, we can support you with both organic content and paid social campaigns. The two are managed differently, so pricing reflects that. Paid ads require extra attention — from audience targeting to ongoing optimisation — to make sure you get the best possible return on your investment. If you’d like us to handle this alongside your organic posting, just let us know and we’ll provide a clear breakdown of the costs. Everything is transparent, so you’ll know exactly what you’re paying for and what results to expect.

This depends on the level of support you choose. Our baseline package includes at least one engaging post per week across Facebook and Instagram, designed to keep your clinic’s presence consistent and active. From there, we can scale up to more frequent posting depending on your goals, the size of your audience, and how much content you’d like to share. The idea is to build a rhythm that feels natural for your patients while keeping your clinic top of mind.

No long tie-ins, all of our PPC campaigns run on a simple 30-day rolling contract. We understand that clinics experience seasonal ups and downs, so our flexibility is built to support you. That said, we’re confident our campaigns will keep your clinic busy and generating leads consistently throughout the year.

This all depends on how high on Google your clinic ranks for each search term relevant to your patient’s query. Unless you’re ranking at number one for each one of these search terms then you potentially have more untapped potential that paid ads may be able to help with.

Before we start your campaign we’ll always evaluate where you’re at as a clinic, what your goals are and provide you with an honest appraisal of whether ads can help you get there. Luckily with our flexible contracts, you are free to leave with 30 days notice, enabling you to test PPC as a marketing channel before scaling back your marketing spend again if it doesn’t deliver the results you’re looking for.

If your ads aren’t performing, this could be for several reasons, including the competition in your local area if you live in a big city or if your existing website doesn’t provide the conversion journey required.

In these instances, we’ll always be proactive with suggestions to improve things to drive a positive ROI for your clinic. We’re confident that we’re the best partner for your agency to deliver this. But if you’re not happy with how things are performing, you can cancel at any time with our 30 day notice period.

Absolutely. We can run highly targeted campaigns for both services and locations. For example, we can promote “teeth whitening in Manchester” or “sports physio in Leeds” to reach patients looking for exactly those treatments.

Where things can get more complex is with ads referencing specific medical conditions, as Google and Meta have strict compliance rules. In those cases, we’ll guide you on the best approach and make sure your campaigns stay compliant while still delivering results. Often, the treatments and services we’re already able to advertise are more than enough to drive a strong flow of new patients.

We can run many types of ads for your clinics, but the usual starting point is Google or Bing search ads as these are often the highest converters for your industry. This means that if a patient is searching for your highest converting keywords in your local area you’ll have that visibility from day one.

Other ads campaigns that we run for clinics include Meta Ads which are useful for driving brand awareness in your local area, creating awareness for offers that your clinic is running or converting those visiting your website into appointments.

We don’t like unknowns, before we’ve even started working with you we’ll want you to create a patient conversion journey which generates confirmed bookings, not just phone calls. This will usually involve a booking form on your website.

In addition, we’ll want to track the value that you’re getting from phone calls and other conversions, asking your team to keep a log of these which we can cross check against our ad performance so we can understand if the cost per acquisition that we’re seeing is converting into a growth in your clinic.

This journey won’t happen overnight, but throughout your time working with us we want you to know that what we’re reporting parallels your clinic’s bottom line.

Effective PPC and SEO strategies will always complement each other. For a start, the work that we do to improve your SEO rankings will often add more detailed content to improve your conversion rates and support your patient journey. Likewise, effective PPC strategy will fill in the gaps of keyword performance whilst your organic rankings continue to improve.

Our aim is to have a multi-channel approach to your digital marketing that generates patient enquiries at an ROI that’s profitable for your business and supports your growth. As long as we can demonstrate that, you’re on to a winner.

We’ll always recommend that you start your ad spend at a manageable cost so you can be confident in the return on ad spend before slowly expanding your spend. Usually we’ll be able to deliver a return with as little as £300-500 spent on ad spend depending on the competitiveness of your target market. From that point, as long as you’re getting the appointments booked you’ll only want to spend more until your team is fully booked.

Once your campaigns are fully set-up and optimised, they’ll be built to convert from day one. Creating reliable conversion tracking and checking against what you’re seeing in the clinic will be key to justifying our fees. Unlike SEO, you’ll be appearing in front of your potential patients and they’ll be clicking your ads from day one.

Most clinics start from around £300 per month. At this level, we’ll focus on optimising your website for your core keywords and local area.

If you’d like to see things moving quicker, we might suggest that you increase your budget for the first few months to work through foundational tasks quicker. After that, we can scale back or adjust depending on performance.

If you want to target more locations or a wider set of treatments, we may suggest a higher budget — but every recommendation is made with ROI in mind. The goal is always to make sure your investment brings in more patients than it costs.

It’s a fair question, but no agency can guarantee anything until they know your keywords, competition, and budget. If they do, it’s a huge red flag.

Where we prefer to focus our attention is on results that matter like patient bookings. By adopting this approach, you’ll be able to see the return you’re getting on your investment and how much money organic search is generating for your clinic.

If it’s not enough, you’re free to leave after 30 days.

Our healthcare SEO packages are scalable, but all of them will enable us to complete the tasks required to improve your Google rankings. 

This includes: – 

• Report Dashboard detailing the progress of your traffic, leads and keywords
• Content creation with a new piece of content provided each month, either blogs or service pages
• Technical SEO improvements
• A quarterly strategy call where we look at your marketing as a whole, not just SEO
• Google Business Page management
• Optional add-ons for backlinks

We don’t have minimum contract lengths, all we need is 30 Days notice and we’ll end your agreement. We understand that margins are tight and seasonal fluctuations can vary in your world, that’s why we don’t keep you locked into long term contracts.

That being said, it shouldn’t be expected that you’ll reach the peak in just a couple of months. SEO is a long term project and the clients who we’ve seen the best results for have been with us for several years and wouldn’t want to go anywhere else.

We keep it simple: success means more confirmed bookings, more relevant website traffic, and higher keyword rankings. All three work together to generate a clear return on investment for your clinic.

We’ll track everything transparently, so you can see exactly what’s working. And if you don’t yet have the tools or processes in place to measure ROI, we’ll guide you step by step to get that set up.

Because at the end of the day, it’s not just about clicks, it’s about filling your appointment book.

We work with all kinds of healthcare clinics, from private GPs and physios to dental practices, aesthetics clinics, and even veterinary practices. Whether you run a single local clinic or manage multiple locations, our SEO approach is designed to fit.

Want proof? Check out our case studies to see how we’ve helped clinics just like yours, or visit our Who We Help section for more detail.

The short answer is yes. Whilst Ads and social media can deliver quick wins, between 70-90% of patients still click on organic results when searching locally. If your clinic isn’t showing up there, you’re missing a big share of potential patients.

SEO is also a long-term investment. Unlike ads, where results stop the moment you stop spending, SEO builds lasting visibility and keeps working for you over time — often at a lower cost per patient.

The best results come when SEO and ads work together. Clinics that rank in the top three organic results and run Google Ads will always see the strongest growth and the most patient enquiries.

As a clinic, local search is your bread and butter. Think Google Maps, “near me” searches, and mobile results — these are the places your clinic needs to show up. You can take it as a given that this will be the primary focus of any SEO campaign.

That’s why our first steps usually focus on improving your visibility in local search. It’s where we can make the quickest impact and start driving more enquiries.

But we don’t stop there. We’ll also give you practical ways to collect more patient reviews and quick ideas to connect with your local community on social media — helping you build a steady stream of patients and revenue long term.

Paid ads give you quick wins such as instant visibility, instant enquiries. The catch? The moment you stop spending, the results stop too.

SEO works differently. It’s a long-term investment. Every pound you put into SEO strengthens your website, helps you rank higher, and keeps delivering patients months and years down the line.

Patients also search in different ways. Some click the first result, some check Google Maps for reviews, and others compare a few clinics before making a decision. That’s why the best results come from running a mix of channels like SEO, local search, maybe some paid ads too.

We’ll help you find the right balance in your free consultation, so you’re investing wisely and generating the best return for your clinic.

SEO isn’t instant, but you can expect to see movement within the first few months provided we can make changes to your website. Our goal is to start generating a return early with “quick win” opportunities, while also building the foundations for sustainable, long-term growth. 

For most clinics, a positive return on investment is realistic within six months, with rankings and patient enquiries improving steadily from there. 

As for reaching the top spot for your main keywords, that depends on your competition, your starting point, and your budget. The good news is we can start small, prove results, and scale your investment as patient leads begin to flow.

We’ll review your message and respond within 24 hours with helpful insights or to arrange a call.