Healthcare PPC for Clinics

Once your campaigns are fully set-up and optimised, they’ll be built to convert from day one. Creating reliable conversion tracking and checking against what you’re seeing in the clinic will be key to justifying our fees. Unlike SEO, you’ll be appearing in front of your potential patients and they’ll be clicking your ads from day one.

We’ll always recommend that you start your ad spend at a manageable cost so you can be confident in the return on ad spend before slowly expanding your spend. Usually we’ll be able to deliver a return with as little as £300-500 spent on ad spend depending on the competitiveness of your target market. From that point, as long as you’re getting the appointments booked you’ll only want to spend more until your team is fully booked.

Effective PPC and SEO strategies will always complement each other. For a start, the work that we do to improve your SEO rankings will often add more detailed content to improve your conversion rates and support your patient journey. Likewise, effective PPC strategy will fill in the gaps of keyword performance whilst your organic rankings continue to improve.

Our aim is to have a multi-channel approach to your digital marketing that generates patient enquiries at an ROI that’s profitable for your business and supports your growth. As long as we can demonstrate that, you’re on to a winner.

We don’t like unknowns, before we’ve even started working with you we’ll want you to create a patient conversion journey which generates confirmed bookings, not just phone calls. This will usually involve a booking form on your website.

In addition, we’ll want to track the value that you’re getting from phone calls and other conversions, asking your team to keep a log of these which we can cross check against our ad performance so we can understand if the cost per acquisition that we’re seeing is converting into a growth in your clinic.

This journey won’t happen overnight, but throughout your time working with us we want you to know that what we’re reporting parallels your clinic’s bottom line.

We can run many types of ads for your clinics, but the usual starting point is Google or Bing search ads as these are often the highest converters for your industry. This means that if a patient is searching for your highest converting keywords in your local area you’ll have that visibility from day one.

Other ads campaigns that we run for clinics include Meta Ads which are useful for driving brand awareness in your local area, creating awareness for offers that your clinic is running or converting those visiting your website into appointments.

Absolutely. We can run highly targeted campaigns for both services and locations. For example, we can promote “teeth whitening in Manchester” or “sports physio in Leeds” to reach patients looking for exactly those treatments.

Where things can get more complex is with ads referencing specific medical conditions, as Google and Meta have strict compliance rules. In those cases, we’ll guide you on the best approach and make sure your campaigns stay compliant while still delivering results. Often, the treatments and services we’re already able to advertise are more than enough to drive a strong flow of new patients.

If your ads aren’t performing, this could be for several reasons, including the competition in your local area if you live in a big city or if your existing website doesn’t provide the conversion journey required.

In these instances, we’ll always be proactive with suggestions to improve things to drive a positive ROI for your clinic. We’re confident that we’re the best partner for your agency to deliver this. But if you’re not happy with how things are performing, you can cancel at any time with our 30 day notice period.

This all depends on how high on Google your clinic ranks for each search term relevant to your patient’s query. Unless you’re ranking at number one for each one of these search terms then you potentially have more untapped potential that paid ads may be able to help with.

Before we start your campaign we’ll always evaluate where you’re at as a clinic, what your goals are and provide you with an honest appraisal of whether ads can help you get there. Luckily with our flexible contracts, you are free to leave with 30 days notice, enabling you to test PPC as a marketing channel before scaling back your marketing spend again if it doesn’t deliver the results you’re looking for.

No long tie-ins, all of our PPC campaigns run on a simple 30-day rolling contract. We understand that clinics experience seasonal ups and downs, so our flexibility is built to support you. That said, we’re confident our campaigns will keep your clinic busy and generating leads consistently throughout the year.