Engaging Social Media For Clinics

This depends on the level of support you choose. Our baseline package includes at least one engaging post per week across Facebook and Instagram, designed to keep your clinic’s presence consistent and active. From there, we can scale up to more frequent posting depending on your goals, the size of your audience, and how much content you’d like to share. The idea is to build a rhythm that feels natural for your patients while keeping your clinic top of mind.

Yes, we can support you with both organic content and paid social campaigns. The two are managed differently, so pricing reflects that. Paid ads require extra attention — from audience targeting to ongoing optimisation — to make sure you get the best possible return on your investment. If you’d like us to handle this alongside your organic posting, just let us know and we’ll provide a clear breakdown of the costs. Everything is transparent, so you’ll know exactly what you’re paying for and what results to expect.

Social media success can be measured by several metrics, the most common are: – 

• Reach – how many people have seen your social media posts
• Engagement – how many likes, comments and interactions you’ve had
• Page visits – how many people are visiting your social media pages each month
• Clicks – how many people are clicking your social media posts to either visit your page or your website

This will give us a solid picture of how effective your social media content is so you can fairly assess how well it’s supporting the growth of your business.

All of our packages include custom graphics designed to match your clinic’s brand and support your social content. If you’d also like video content, we offer two options: we can produce the videos for you at an additional cost, or we can provide consultancy to guide your team on creating effective videos in-house. That way, you’ll know exactly what kind of content will perform well on each platform. When we present your package options, we’ll make it clear what’s included so there are no surprises.

Yes, but we approach follower growth in a sustainable way. Our focus is on producing consistent, valuable content that attracts genuine patients rather than chasing vanity metrics. Alongside this, we’ll share easy, low-effort strategies your team can use to steadily increase your following alongside your campaign. These might include encouraging patients to engage with your content, using specific community hashtags, or running light-touch promotions. All of this will be covered in your regular strategy sessions so your growth feels steady and authentic.

For most clinics, Instagram and Facebook deliver the strongest results, as these are the platforms people turn to when researching treatments or checking out local providers. That said, we don’t take a one-size-fits-all approach. For some clinics, platforms like LinkedIn or TikTok may be worth exploring, depending on your services and patient base. During our initial consultation, we’ll advise you on the right platforms for your clinic so your time and budget are focused where they’ll make the biggest impact.

Reviews and direct messages are best managed by your internal team, as they often require a quick and personal response that only you can provide. However, we don’t leave you on your own. As part of your campaign, we’ll give you practical recommendations, tools, and response strategies to make handling reviews and messages easier. We’ll also share our clinic-specific best practice guide at the start of your campaign and continue to support you during check-ins to make sure your patient interactions stay positive and professional.

We understand the importance of compliance in healthcare marketing. For paid campaigns, we make sure all content follows Google and Meta’s strict advertising policies to avoid disapprovals or penalties. Organic content offers a little more flexibility, but there are still rules around claims and sensitive conditions. We’ll ensure everything we create stays within platform guidelines while still being engaging and informative for your audience. This way, you can be confident your content is both effective and fully compliant.

No, we don’t lock clients into long-term contracts. All of our agreements work on a monthly rolling basis, giving you full flexibility. If you decide the service isn’t right for your clinic, all we ask for is one month’s notice. This way, you can test our approach without risk, and if you’re happy with the results (as most of our clients are), you’re free to continue for as long as you wish.

Budgets vary depending on the size of your clinic and the level of activity you want to run. We’ll only ever recommend a budget if we believe we can generate a clear return on it. In practice, most clinics we work with start on our entry package at £400 per month, which covers regular content creation and posting. From there, we can scale up depending on whether you’d like more frequent posts, video production, or paid campaigns. Our focus is always on making sure your investment brings in more value than it costs.